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Monday, 26 September 2011

John Abraham gushes on his bike V MAX 1700cc

Known for the immense love for bikes, the cool & sexy actor John Abraham treats his bikes as his babies. Often late at night, this biker boy is seen speeding with his machine on the streets of Bandra, in Mumbai. India’s Sexiest Bachelor on Big CBS Prime brings into limelight the attachment John has with his bikes, the Yamaha R1 1000cc and a V-MAX 1700 cc.

John Abraham is so possessive of his bikes that sources even say that his ex-love, Bipasha Basu was not allowed to even ride as a pillion behind him! Well, that can’t be true of gentleman John! He has an in-depth, extensive knowledge about the engines, and perhaps even more than some of the mechanics themselves. He has even recorded the sound of his Yamaha R1 and stored it as his ringtone.

Speaking about his V-Max, John Abraham reckons it to be very complex and that only a professional biker will understand the mechanism. His biking passion has let handsome John record the sound of his Yamaha R1 and store it as his ringtone. John is so passionate about the V-Max that he said, “Anybody who rides the V-Max will only change the V-Max, if he has only to buy a new V-Max."

Finally on his Babies, The 'Dhoom' gangster says, “They’re the most powerful machines in the country...in the world, because they belong to me!" Will John Abraham wroom away with the title of India’s Sexiest Bachelor?

Tune in to the Grand Finale of India’s Sexiest Bachelor on 10th September, 10 pm, exclusively on Big CBS Prime.

Censors cut in The Dirty Picture's new trailer



The steamy posters and trailers of Vidya Balan's upcoming movie The Dirty Picture have become a big sensation on the internet. But the new theatrical trailer of the Silk Smitha's biopic has reportedly been objected by the Censor Board, which has asked the makers to cut certain scenes.

Reports suggest that the officials of the Censor Board felt that the second trailer of The Dirty Picture was too explicit and thus not fit for theatrical or television exhibition, unless it is given an 'A' certificate. But the producers wanted U/A rating for the trailer, which would be shown with as many films as possible starting with Shahid Kapoor's Mausam.

According to reports, the Censor Board objected the lovemaking scene between Vidya Balan and Naseeruddin Shah in the car and certain abusive words in Naseeruddin's dialogue. In a bid to get U/A certificate, the bosses of The Dirty Picture have taken necessary action to cut them.

However, Balaji Motion Pictures' CEO, Tanuj Garg has admitted cutting a few scenes. Tanuj says, "The Censor Board felt that a few scenes and words in the trailer might not be appropriate for television and for people watching a U/A film in cinemas. On the other hand, we were clear that we needed a U/A. Hence, we complied with their requests."

Shahrukh's Ra.One sets new records in online promotions

Shahrukh Khan starrer Ra.One is a movie of one of its kind and that is without a doubt known to every man in the Bollywood Industry and is the spotlight in the eyeball of the common man. The movie is setting its own records and is breaking the clutter on ALL levels and has a lot of FIRSTS to its credit. The movie has experimented on all kinds of mediums to get their fans feel at home and connected to the movie. The movie has achieved remarkable success prior to its release itself.

Ra.One has been the first movie website in the Bollywood Industry to hit the highest Alexa India Rankings. The movie is in the first 5000 most visited websites. (Precisely: 3,588) and is Globally ranked at 76,662 as on 23rd September, 2011. The website is innovative and is easily the love of any SRK fan who has so much to offer to them apart from the movie.

But it doesn’t stop there. If you see the YouTube Page: http://www.youtube.com/raonemovie, Ra.One has managed to create ‘one of its kind’ content on the channel with exclusive videos & movie promos. This is, by far, the most unusual & successful campaign in the Digital Media. The Youtube platform alone has +2,45,000 views!

One of the other innovations is the eStore and Physical Distribution of Movie Specific Merchandise in 149 countries-http://www.raonemovie.com/store/. A total of 64 products are created which are unique in its own style. The products are created which will fit the taste, pocket and interest of all Target Groups.

The movie is the first one to experiment with a Graphic novel and has a weekly strip which will be an addiction to its users. http://www.raonemovie.com/comic/ The movie has started a fad of people creating Name Alphabet(dot) one pages on Facebook eg A.one,B.One.

The most anticipated movie related is the G.one Squad. The concept relates to the character of the Khan of Bollywood who with his good deeds teaches something about the other. The movie has also linked their digital work to ticket booking and bringing direct ROI into the campaign which makes a lot of sense as at least 10-12 % of ticket booking is now being done online. (A mind working on 1000 things is baseless if not achieved success to monies, believes the agency behind Ra.One who is putting their heart and soul to make it one of a kind of a campaign)

Abhishek injured again, fractures finger

Actor Abhishek Bachchan, who received six stitches above his right eye earlier this month after an accident on a movie set, has now injured his left finger - during shooting for the same film.

"...I fractured my finger. It's what I would like to call a sympathy wound," Abhishek posted on micro-blogging site Twitter.

Last time he got injured on the sets of "Bol Bachchan" in Jaipur and this time it happened when the 35-year-old was returning to his hotel room after shooting for the Rohit Shetty film.

Abhishek's father, megastar Amitabh Bachchan, who suffered a hairline rib fracture on the sets of "Department", tweeted: "My hairline fracture on rib has a companion - Mr Abhishek Bachchan. He has had a hairline fracture on his finger on shoot in Jaipur for 'Bol Bachchan'."

"Was on his way to the hotel after pack up and the crew playing cricket hit a ball in his direction, which he tried to prevent from hitting his face and damaged his finger. Its got a fracture and he is in a splint and bandage, but operational !!" further added the 68-year-old.